Edelman have supported the MJA awards each year since 2018, they have supported the Outstanding Contribution to Health or Medical Journalism Award, Editor of the Year Award, and more recently Mental Health Story of the Year.  The MJA is delighted that they will continue to support Mental Health Story of the Year in 2024.

Seren Boyd (centre) winner of the Mental Health Story of the Year, presented by Jonathan Daly of Edelman (right) who sponsored the Award and host of the Awards Lawrence McGinty (left)

In 2023 the Mental Health Story of the Year Award was awarded to Seren Boyd for her piece The Doctor: For Alastair’s sake, an in-depth look at the need for better mental health and workload support for GPs using sensitive and heartbreakingly raw interviews with the widow of Alastair Watt, a Consultant who took his own life.

About Edelman

Edelman is a full service communications marketing agency comprised of six global practices including Healthcare. Driven by our values of excellence, curiosity and courage, we encourage organisations to show up differently – helping them to launch life-changing medicines, introduce first-of-a-kind vaccines and share stories of innovation that change the world forever. With a deep-rooted knowledge of the health sector at our core, we communicate about developments that transform people’s lives, take on the world’s toughest health challenges and lead the debate about important policy and treatment issues. Edelman’s health practice is a core component of the way we deliver on our commitment to positively impact society, with conscience and a sense of tolerance, fairness and equality.
Our team has expertise across a broad cross-section of therapeutic areas, with the ability to assemble bespoke teams to drive meaningful and measurable business results.

Trust in the health sector

Each year we measure levels of Trust both globally and across different industry sectors including health. The Edelman Trust Barometer is the largest global study of Trust in the world and has been running for twenty years. Since January 2020 there have been notable increases in Trust in healthcare in 10 out of the 11 markets studied – with the largest trust increases seen in the U.S., Canada and Germany. The sub-sectors of health have also seen increases in trust – most notably for pharma – which is now the second most trusted sub-sector for the first time.

The pandemic is a pivotal moment for healthcare companies. To maintain these high levels of trust, companies must not only deliver on the public’s urgent needs – they also must demonstrate their commitment to society more broadly. There is an unprecedented opportunity for companies working in the health sector to take purposeful steps to safeguard trust through strategic communications.

If you’d like to find out more about the Edelman Trust Barometer Health Sector Report or how our experienced and award winning health team can help you, please reach out to or visit Edelman.co.uk.