In 2021 Edelman continued to support the Mental Health Story of the Year Award and once more this award was made to a team from Sky News: Ashish Joshi, Health Correspondent; Rachel Lucas, Producer; Chris Curtis, Cameraman & Elliott Crawford, Editor for their Sky News piece: The second pandemic: Britain’s mental health crisis
In 2020 Edelman supported the Mental Health Story of the Year Award won by a team from Sky News: Paul Kelso (correspondent), Rachel Lucas (producer), Emily Dumas (editor). The award was presented by Ashlea Reece, Co-lead of Health Operations, Edelman as part of the online Award’s Ceremony held on September 23, 2020.
Edelman supported the Editor of the Year category in 2019. The award was made to Justine Hancock, editor of the Daily Mail Good Health section and presented by Eleanor Read of Edelman.
The MJA welcomed Edelman as a new sponsor for the 2018 Awards. Edelman sponsored the MJA’s premier award for Outstanding Contribution to Health or Medical Journalism. The award was made to the Sun’s former health features editor Christina Earle who tragically died earlier this year.
Edelman is a full service communications marketing agency comprised of six global practices including Healthcare. Driven by our values of excellence, curiosity and courage, we encourage organisations to show up differently – helping them to launch life-changing medicines, introduce first-of-a-kind vaccines and share stories of innovation that change the world forever. With a deep-rooted knowledge of the health sector at our core, we communicate about developments that transform people’s lives, take on the world’s toughest health challenges and lead the debate about important policy and treatment issues. Edelman’s health practice is a core component of the way we deliver on our commitment to positively impact society, with conscience and a sense of tolerance, fairness and equality.
Our team has expertise across a broad cross-section of therapeutic areas, with the ability to assemble bespoke teams to drive meaningful and measurable business results.
Trust in the health sector
Each year we measure levels of Trust both globally and across different industry sectors including health. The Edelman Trust Barometer is the largest global study of Trust in the world and has been running for twenty years. Since January 2020 there have been notable increases in Trust in healthcare in 10 out of the 11 markets studied – with the largest trust increases seen in the U.S., Canada and Germany. The sub-sectors of health have also seen increases in trust – most notably for pharma – which is now the second most trusted sub-sector for the first time.
The pandemic is a pivotal moment for healthcare companies. To maintain these high levels of trust, companies must not only deliver on the public’s urgent needs – they also must demonstrate their commitment to society more broadly. There is an unprecedented opportunity for companies working in the health sector to take purposeful steps to safeguard trust through strategic communications.
If you’d like to find out more about the Edelman Trust Barometer Health Sector Report or how our experienced and award winning health team can help you, please reach out to Eleanor.Read@Edelman.com or visit Edelman.co.uk.