BOB’s your source of stories on best practice

By April 16, 2020Public
I’m sure many of you will know Neil Crump from Aurora, but you may not know that he has launched a new digital platform which allows NHS workers to share stories about changes they have made which have improved the care they provide.
I think we all agree there has never been greater need to share knowledge, and it’s  some good stories are bound to come out of this initiative. That’s why — in my capacity as a member, not vice chair — I am posting this message from Neil and attaching the launch press release:
Dear MJA members

Thanks for the opportunity to brief you on

Our free storytelling online tool guides time-stretched NHS staff in capturing their experience around responding to COVID-19. It builds a picture of a project that’s packed full of insights and ideas of value so NHS colleagues elsewhere can learn.

NHS staff need to learn from each other now more than ever – they are working in new and unfamiliar ways. This need will continue for at least the next 12 months as NHS services, including those currently shut down, come back on track but adapted to the COVID-19 threat.

Our call to action for NHS staff is: “If you are working to deal with COVID-19 please share your story via and let others in the NHS benefit from your experience.”

Our start-up of six people turned this all around from scratch in three weeks and got input from 21 NHS staff in the lead up to the first COVID-19 wave. We were covered in The Sunday Times are the weekend which gives a little background: 

+ Please see my full MJA briefing video on this link:
+ A backgrounder is attached that covers our business pivot and other detail on our commitment to this free NHS tool
To help increase NHS staff awareness could you consider:
+ Tweeting our pinned tweet from your personal accounts:
+ Mentioning BOB in your writing about COVID-19 when you have an NHS staff audience

Providing you with case studies over the next 12 months:

We will gather stories across a whole range of different fields and disciplines within the NHS.  Please let us know if you write in specific medical areas or disciplines, or for specific specialist publications. As appropriate stories come in, and with the creator’s consent, we can connect you.  Please let Sophie Thompson, Aurora, know of your needs on 

Thank you for your time and look after yourselves, Neil


Neil Crump
07738 206 153
Administration support from Helen Hay on 07543 222 550 


Jane Symons

Author Jane Symons

Jane is a freelance journalist, author and media consultant whose credits range from The Sun to the World Health Organisation.She edited the health pages of The Sun for five years, and is a former health editor of Woman's Own and chief sub-editor of the Telegraph Magazine.At one time or another she has written for national dailies and magazines including The Sun, Daily Mail, Times, Telegraph, Daily and Sunday Express, Daily Mirror, Woman's Own and Woman & Home. She is currently a regular contributor to the Express and Mirror. Jane provides a range of bespoke consultancy services including content creation, media strategy, writing reports and press materials, crisis communications, media advisory boards and media training.Her book, How to Have a Baby and Still Live in the Real World has been published in the UK, USA, Russia and Sweden. Pregnancy: the Best for You and Your Baby has been published in countries including the Netherlands, France, Spain and the Czech Republic.

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