Following a number of requests for an extension, the new deadline to enter the MJA Award for Excellence in PR — the ultimate accolade for healthcare communicators — is April 30.
If your agency or communications teams is shortlisted you will also be offered the chance to attend the invitation-only MJA Awards, and join the country’s leading health and medical journalists for a post-COVID celebration of excellence at the Barber Surgeons’ Hall in the City of London on September 22, 2021.
The award, which is supported by the Healthcare Communications Association, and Stempra, is the only one of its kind which is judged by journalists, for journalists. It recognises best practice in strategy and implementation, rather than just focus on the specific media results achieved.
MJA Chair, Dr Lawrence McGinty says: “We know this award may lead to some raised eyebrows, but I doubt there is a journalist in the land who has not quoted a press release, or used a well-written one as the springboard for a story.
“Journalists and PRs have, by definition, different agendas, but there is a space where the Venn diagrams cross and both can win. Acknowledging this, and recognising when a PR agency or communications team is getting it right, does nothing to change the MJA’s motto: Independent and bloody-minded.”
Mike Dixon, CEO of the HCA says the award has special significance for HCA members: “There are many awards available for healthcare PR teams to enter, but only this MJA award is judged by journalists themselves.
“For a PR team, that makes gaining recognition in this award very special indeed. What PR team would not want to be able to tell a prospective client, or their organisation’s directors, that the journalists they are targeting have identified their work as worthy of recognition for excellence?”[/vc_column_text][/vc_column][/vc_row]