Thank you to everyone who completed our survey on pet PR hates and perfect pitches — Julia Robinson won the draw for our bubbly thank-you.
The findings highlight how many press releases and pitches are missing their mark, and provide valuable insights for agencies and communications teams who want to improve their relationships with journalists.
The data has already been shared with members of the Healthcare Communications Association, via a webinaire with MJA Vice-Chair, Jane Symons. We hope this will encourage more thoughtful and targeted pitches — and also encourage agencies who are hitting the mark to enter the prestigious MJA Award for Excellence in PR
Click here to see the results of our survey — you will need to be signed in.
Click here for more information on the MJA Award for Excellence in PR and online entry (Entries close March 31)
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